Social Media Marketing

Social Media Marketing

Master in Social Media Marketing and Digital Marketing

Become an expert in Social Media Marketing, Paid Advertising, and Digital Strategies.

Apply now!

Social Media Marketing Fundamentals

Learn the essentials of social media marketing, creating engaging content, and using platforms effectively.

Paid Advertising Strategies

Master the techniques for running paid campaigns on social media platforms to boost brand visibility and sales.

Content Creation for Social Media Success

Understand how to craft compelling and shareable content that resonates with your target audience.

Freelancing in Digital Marketing

Learn how to leverage social media marketing and freelancing to build a sustainable online business.

Your Instructor

Instructor

Hello! My name is Ibrahim Khalilullah, and I am a professional content writer and social media marketing expert with over 7 years of experience. I specialize in helping businesses grow their brand presence and increase sales through strategic social media campaigns.

I have successfully helped numerous brands optimize their social media presence with effective content strategies, ad management, and community engagement techniques. Whether you're just starting or looking to refine your social media marketing approach, I'm here to provide the guidance you need.

If you're ready to take your social media marketing skills to the next level, let's get started!

20+

Lectures

40+

Hours

40+

Projects

20+

Videos

Who can participate in this social media marketing course?

  • Individuals looking to build a career in social media marketing and advertising.
  • Entrepreneurs seeking to use social media platforms to promote their products or services.
  • Freelancers who want to offer social media marketing services to clients across different industries.
  • Marketing professionals looking to expand their knowledge and expertise in social media strategies.
  • Business owners who want to grow their brand presence and increase sales through social media platforms.
  • Students or professionals interested in learning how to make money through social media advertising and campaigns.

Those for whom participation in this course is not recommended:

  • Individuals expecting immediate results without investing time in learning and executing social media strategies.
  • Those unwilling to track social media performance data and analyze analytics to make improvements.
  • People uninterested in mastering various social media platforms and their algorithms.
  • Those who lack patience and commitment to consistently manage and optimize social media campaigns.

It is advisable for individuals in the above categories to reconsider participating in this course.


What will you learn in this social media marketing course?

  • The fundamentals of social media marketing, including choosing the right platforms for your brand.
  • How to develop and implement social media strategies that drive engagement, traffic, and conversions.
  • Techniques for optimizing social media campaigns and improving return on investment (ROI).
  • Step-by-step guidance on setting up and managing social media ad campaigns across platforms like Facebook, Instagram, LinkedIn, and Twitter.
  • How to use social media analytics tools to measure campaign success and refine strategies.
  • Methods for scaling social media marketing efforts and turning them into a long-term revenue stream.
  • Best practices for staying updated with social media trends and adapting to new platform features and updates.

What you will need for the course:

  • A computer (desktop or laptop) with a reliable internet connection.
  • Basic knowledge of online marketing and social media usage.
  • A willingness to learn the strategies and tools necessary for social media marketing.
  • Proficiency in English or the primary language of your target audience for effective communication.

Special features of the social media marketing course:

  • Comprehensive modules covering all essential aspects of social media marketing.
  • Lifetime access to course materials, updates, and resources.
  • Personalized coaching on creating and managing social media marketing campaigns.
  • Interactive assignments and quizzes to help you apply what you’ve learned in real-world scenarios.
  • Certificate of completion to showcase your expertise in social media marketing.
  • Exclusive access to a community of social media marketers for networking, collaboration, and support.

Opportunities after completing the social media marketing course:

  • Become a social media marketing specialist for brands and businesses aiming to expand their online presence.
  • Offer social media marketing services as a freelancer on platforms like Upwork, Fiverr, and Freelancer.
  • Manage your own social media marketing agency and generate income from client campaigns.
  • Collaborate with businesses to enhance their social media strategies and increase sales.
  • Consult for companies seeking to optimize their social media marketing programs and improve their performance.
  • Work as a content strategist or social media manager for organizations across various industries.

Course Curriculum

Class 1: Introduction to Social Media Marketing
  • Overview of social media platforms and their significance
  • Understanding the role of social media in digital marketing
  • Setting social media marketing goals and objectives
  • Target audience identification and persona development
Class 2: Social Media Strategy Development
  • Creating a social media strategy and plan
  • Defining brand voice and tone for social media
  • Establishing key performance indicators (KPIs)
  • Conducting competitive analysis and benchmarking
Class 3: Content Creation for Social Media
  • Types of content for social media platforms
  • Developing engaging and shareable content
  • Visual content creation (images, videos, infographics)
  • Content curation and user-generated content
  • Content calendars and scheduling tools
Class 4: Community Management and Engagement
  • Managing social media communities and followers
  • Building and nurturing relationships with the audience
  • Social listening and monitoring tools
  • Responding to comments, messages, and reviews
  • Crisis management on social media
Class 5: Social Media Advertising
  • Introduction to social media advertising platforms (Facebook Ads, Instagram Ads, Twitter Ads, LinkedIn Ads)
  • Ad targeting options and audience segmentation
  • Ad formats and creative best practices
  • Setting up and optimizing ad campaigns
  • Tracking and measuring ad performance
Class 6: Influencer Marketing on Social Media
  • Understanding influencer marketing and its benefits
  • Identifying and engaging with influencers
  • Negotiating partnerships and collaborations
  • Monitoring and measuring influencer campaigns
  • Legal and ethical considerations in influencer marketing
Class 1: Introduction to Social Media Marketing
  • Overview of social media platforms and their significance
  • Understanding the role of social media in digital marketing
  • Setting social media marketing goals and objectives
  • Target audience identification and persona development
Class 7: Social Media Analytics and Insights
  • Overview of social media analytics tools (e.g., Facebook Insights, Twitter Analytics)
  • Tracking and measuring social media performance metrics (engagement, reach, impressions, click-through rates)
  • Analyzing data for audience behavior and preferences
  • Reporting and presenting social media insights to stakeholders
Class 8: Social Media Platforms: Facebook and Instagram
  • Creating and optimizing Facebook Pages and Instagram Business Profiles
  • Utilizing Facebook and Instagram Insights for analysis
  • Best practices for organic reach and engagement on Facebook and Instagram
  • Strategies and tactics for running effective ad campaigns on Facebook and Instagram
Class 9: Social Media Platforms: Twitter and LinkedIn
  • Optimizing Twitter profile and tweets for visibility and engagement
  • Building a professional presence on LinkedIn for marketing
  • Utilizing Twitter and LinkedIn advertising options for effective targeting
  • Engagement strategies using Twitter chats and LinkedIn groups
Class 10: Social Media Platforms: YouTube and Pinterest
  • Optimizing YouTube channel and video content for visibility and engagement
  • Marketing techniques for promoting visual content on Pinterest
  • Maximizing reach and engagement on YouTube and Pinterest
  • Introduction to advertising opportunities on YouTube and Pinterest
Class-10: Social Media Platforms: YouTube and Pinterest
  • YouTube marketing strategies and video optimization
  • Creating a YouTube channel and optimizing video content
  • Pinterest marketing for visual content promotion
  • Maximizing reach and engagement on YouTube and Pinterest
  • YouTube and Pinterest advertising opportunities
Class-11: Social Media Campaign Planning and Execution
  • Planning and executing social media campaigns
  • Defining campaign objectives and target audience
  • Developing campaign messaging and creative assets
  • Implementing monitoring and tracking mechanisms
  • Evaluating and optimizing campaign performance
Class-12: Social Media for Customer Service and Support
  • Importance of social media in customer service
  • Handling customer inquiries and complaints on social media
  • Implementing social media listening for customer insights
  • Providing real-time support and assistance
  • Turning customers into brand advocates
Class-13: Social Media Trends and Future Developments
  • Emerging trends in social media marketing
  • The impact of artificial intelligence on social media
  • Social commerce and shoppable posts
  • Influencer marketing trends and predictions
  • Ethical considerations and privacy in social media
Class-14: Social Media Crisis Management
  • Understanding social media crises and their impact
  • Developing a crisis management plan
  • Responding effectively to negative situations
  • Repairing brand reputation on social media
  • Learning from social media crisis case studies
Class-15: Social Media Integration with Digital Marketing Channels
  • Integrating social media with other digital marketing channels (SEO, PPC, email marketing, etc.)
  • Cross-channel promotion and consistency
  • Leveraging social media for lead generation and conversion
  • Tracking and attributing social media influence in the customer journey
  • Creating comprehensive digital marketing campaigns with social media integration
Class-16: Social Media and Influencer Metrics
  • Key metrics for measuring social media success
  • Analyzing reach, engagement, and conversion metrics
  • Influencer performance metrics and ROI
  • Tracking conversions and attributing social media impact
  • Using data to optimize social media and influencer campaigns
Class-17: Social Media Listening and Sentiment Analysis
  • Importance of social media listening
  • Tools and techniques for social media monitoring
  • Sentiment analysis and understanding audience sentiment
  • Identifying trends and insights through listening
  • Leveraging social media listening for brand reputation management
Class-18: Social Media Contest and Giveaway Strategies
  • Benefits of running social media contests and giveaways
  • Planning and executing successful contests
  • Setting contest goals and defining entry requirements
  • Promoting and measuring contest performance
  • Legal considerations and guidelines for social media contests
Class-19: Social Media for E-commerce and Online Sales
  • Utilizing social media for e-commerce businesses
  • Strategies for driving traffic and sales through social media
  • Social media advertising for e-commerce
  • Leveraging user-generated content for product promotion
  • Optimizing social media presence for online sales conversion
Class 20: Social Media and Crisis Communication
  • Importance of social media in crisis communication
  • Developing a crisis communication plan for social media
  • Real-time monitoring and response during a crisis
  • Rebuilding trust and reputation after a crisis
  • Case studies of effective social media crisis communication